Prepaid Legal Leads - 3 Ways To Go, What Is Optimal?

Prepaid Legal leads can make the difference between financial success and disaster in your business. But, not all leads are born equal.

Whether you determine to buy leads or produce your own, there are three main "archetypes" or categories that you'll find valuable in growing your Prepaid Legal business:

1. Prospective customers. These leads are interested in one of your products or services. If satisfied, they may be carefully introduced to your business with moderate success. But, they didn't begin with an interest in making money, and they're going to need a lot of training.

2. Opportunity seekers. These individuals are looking for an opportunity to make money. They may or may not be really serious, that's for you to ascertain. Also, they may or may not have specific interest in network marketing or Pre-Paid Legal Services. Your task will be to find the genuine ones, overcome their objections and guide them into your program.

3. Active network marketers. These prospects are already in an program, and looking for leadership in how to be a success. They aren't in Prepaid Legal, but you know two very critical things about them: 1) they like the idea of multi-level marketing, and 2) they've demonstrated it with their credit card by joining a program.

The finest prepaid legal leads are those in the 3rd group: current MLMers.

Why?

Well, as mentioned above, you are sure they have an interest in making hard cash with MLM. You will never hear them ask, "Is this one of those ponzi schemes?" and other such nonsensical questions. They're beyond that; they know better.

They also understand the industry better than someone who's never been in network marketing. So, once they sign up to your organization and get trained, they'll produce results much faster (and with less guidance) than the average person.

Lastly, they probably know other active MLMers: their upline, front line, and even cross-line representatives they befriended at their company event. These are the kind of people you want as a Prepaid Legal Associate in your organization.

They're in an opportunity, though, and not always looking to get started in something new. It's your job to softly, and with utmost care, pique their curiosity without setting off any alarms.

The best way to do this is to lead with an offer that assists them in their existing business... something unrelated to your business. Something generic, like marketing tools or coaching.

Win their trust, and illustrate your value to them by helping them move forward with their existing program. Show them that, unlike their existing upline, you are showing them things that produce results. But make it clear that the only people who get your full focus are the people contributing to your own success.

At that point, joining your team will be the next reasonable step.

In conclusion, you can pursue potential customers, you can go after opportunity seekers, or you can pursue active multi-level marketers. Of the three, active MLMers have the most potential to explode your downline with the least effort. Focus your effort there, and your income will never be the same.

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