Business opportunity lead vendors don't always tell you the whole story. They usually don't let you know where they're getting their traffic, what offer the lead responded to, or how many times the lead will be sold.
Unfortunately, these three aspects are critical to judging the quality of a business opportunity lead.
First of all, let's find the source of traffic.
To make this simple, let's take an illustration from the real-world: billboard advertising.
Most people have already been through it, before, you're driving down the road, merrily singing along to whatever song's on the radio (or, if you're an online marketing enthusiast like me, the latest training audio on CD,) when suddenly a sign on the side of the road catches your eye.
Apart from the actual billboard, and the ad put on it, can you guess the single biggest factor in its overall success? Yes it's true: location, location, location.
Place your billboard on a rural country road, and you'll have "rural country" folks responding to your offer. However, place that same billboard advertisement on the main commuter route leading into the city and you'll generate a completely different business opportunity lead.
The same is true online. Is your business opportunity lead broker placing their advertisement on rural country roads (some crappy celebrity gossip website,) or on the main thoroughfare for professional commuters? (The Wall Street Journal.)
Second, let's consider the "offer."
What did the advertisement promise the business opportunity lead? What is their requirement? They responded to the ad for a reason, and while your broker might be telling you that they're interested in an online business, that's not always the case.
Back when I still got leads, I remember buying a batch of business opportunity seeker leads from a new source.
After making my first hundred calls, it was apparent to me that none of the leads I purchased were seriously interested in starting an online business. Actually, they had been responding to an advertisement offering them an opportunity to get a free computer.
So, the offer is critical and can't be disregarded. It makes the difference between a business opportunity lead that is interested, even thrilled, to discuss about your opportunity versus wasted money.
Lastly, knowing the number of times the business opportunity lead has (and ever will be) sold is critical.
In actual fact, your typical business opportunity lead is not willing to whip out their credit card and enroll in an opportunity right away. Instead, they're inquisitive investigating carefully dipping their toe in the water and doing their due diligence.
The point is, it often takes time -- a lot of time -- for someone to decide to enroll in a business opportunity. That's why they're an opportunity seeker and not an opportunity buyer.
Recently, I had someone become a member of my team who had been on my email list, receiving occasional emails from me, for over eight months. Therefore, don't let a broker tell you, "This lead is yours, exclusively, for the first 30 days."
Then what? They get brimmed over by my competition. No thank you.
So what's the answer?
Honestly, I stopped purchasing leads altogether. After wasting literally thousands of dollars buying every type of business opportunity lead out there -- $.10 cent leads, $25 so-called "guaranteed signups" and everything in between -- I realized it was a complete and total waste of money.
The truth is, making your own leads is better. You control the source of traffic, you manage the offer (and so, the lead's expectation,) and they are yours exclusively to follow-up with until they're ready to join your business opportunity.
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Unfortunately, these three aspects are critical to judging the quality of a business opportunity lead.
First of all, let's find the source of traffic.
To make this simple, let's take an illustration from the real-world: billboard advertising.
Most people have already been through it, before, you're driving down the road, merrily singing along to whatever song's on the radio (or, if you're an online marketing enthusiast like me, the latest training audio on CD,) when suddenly a sign on the side of the road catches your eye.
Apart from the actual billboard, and the ad put on it, can you guess the single biggest factor in its overall success? Yes it's true: location, location, location.
Place your billboard on a rural country road, and you'll have "rural country" folks responding to your offer. However, place that same billboard advertisement on the main commuter route leading into the city and you'll generate a completely different business opportunity lead.
The same is true online. Is your business opportunity lead broker placing their advertisement on rural country roads (some crappy celebrity gossip website,) or on the main thoroughfare for professional commuters? (The Wall Street Journal.)
Second, let's consider the "offer."
What did the advertisement promise the business opportunity lead? What is their requirement? They responded to the ad for a reason, and while your broker might be telling you that they're interested in an online business, that's not always the case.
Back when I still got leads, I remember buying a batch of business opportunity seeker leads from a new source.
After making my first hundred calls, it was apparent to me that none of the leads I purchased were seriously interested in starting an online business. Actually, they had been responding to an advertisement offering them an opportunity to get a free computer.
So, the offer is critical and can't be disregarded. It makes the difference between a business opportunity lead that is interested, even thrilled, to discuss about your opportunity versus wasted money.
Lastly, knowing the number of times the business opportunity lead has (and ever will be) sold is critical.
In actual fact, your typical business opportunity lead is not willing to whip out their credit card and enroll in an opportunity right away. Instead, they're inquisitive investigating carefully dipping their toe in the water and doing their due diligence.
The point is, it often takes time -- a lot of time -- for someone to decide to enroll in a business opportunity. That's why they're an opportunity seeker and not an opportunity buyer.
Recently, I had someone become a member of my team who had been on my email list, receiving occasional emails from me, for over eight months. Therefore, don't let a broker tell you, "This lead is yours, exclusively, for the first 30 days."
Then what? They get brimmed over by my competition. No thank you.
So what's the answer?
Honestly, I stopped purchasing leads altogether. After wasting literally thousands of dollars buying every type of business opportunity lead out there -- $.10 cent leads, $25 so-called "guaranteed signups" and everything in between -- I realized it was a complete and total waste of money.
The truth is, making your own leads is better. You control the source of traffic, you manage the offer (and so, the lead's expectation,) and they are yours exclusively to follow-up with until they're ready to join your business opportunity.
How To Get More Traffic To Your Website With A Free Traffic System
How many ways can you get Free Traffic to your Website? More ways than you expect. Some are easier than others to get done. Some can be outsourced.
Necessary Traffic Generating Techniques You Have To Know To Realize Monster Sales!
For an affiliate what is the one most critical and urgent aspect to sales? The answer's traffic. Or rather, the quality of traffic or prospects you send through your affiliate link.
Are You Able To Generate At Least 10 Multilevel Marketing Prospects Per Day?
Leads are the lifeblood of any network marketing business. If you expect to make a substantial income online, you need to be generating a consistent flow of network marketing leads to your home based business.
Employing Low-Cost Green Screen Knowledge To Bring Energy To Your Videos
You've heard the expression, but do you really know what a video green screen is? In video as well as photography it's a method that can bring two images together.
How Does Using Video Lend A Hand To Improve Buyers To Your Site
If you are looking for ways to drive traffic to your site, you know there are a number of ways to do this, one of them being video marketing.
Increase Targeted Traffic And Increase Profits
When you have an online business, traffic is king so how do you get targeted traffic that helps your business
Would You Like To Bring In Free High Quality Traffic And Also Results Through Your Website
Traffic exchange is one of the most popular methods in internet marketing. Traffic exchange has been credible throughout the years. There are even ways to track the effectiveness of the sites or web pages when traffic is already directed to them. It is really a great help to online business.
Ways To Boost Traffic To Your Website: Superior Strategies For Improving Internet Traffic
In this article I look at in detail at on ways to boost traffic to your website. I look at just how to discover the best blogging tricks and what it has to offer in terms of making you more money.
Realize How To Get YouTube Views Selecting Prime SEO Positioning Approaches
If you are doing Internet marketing, chances are you want to learn how to get YouTube views. YouTube has immensely helped video marketing.