If you're searching for low cost ways to generate leads for your new complementary therapy business, particularly if it has an online shopping cart, the ideal way is Article Marketing because it's free and the traffic keeps coming, year after year, from one piece of work. So if you are looking for product launch ideas read on.
Article Marketing isn't a fast way to get started online, but it's a low-cost, no risk strategy anyone can adopt. First let's compare it with some different ways to get Internet visitors. Let's take the example of promoting a new shopping cart.
A traditional way of bringing visitors to your new site, taught by many on-line marketing courses, is to contact other website owners asking for a link exchange. This can be successful, but it's a slow process and you need to be careful who you target. For example, if I sell dog collars by mail order I may be happy to do a link exchange with someone who runs dog training classes, but not someone else selling dog collars.
Another method is posting on forums in your niche, with your URL in your signature. Also effective, but time-consuming.
In theory a Pay-Per-Click (PPC) campaign is easy to set up and you could see leads very quickly. In practice unless you're experienced at these campaigns, you can spend ages testing for the optimum settings and exhaust your budget without making a single sale. I did! And being cynical , I often wondered how many clicks were by my competitors, spending my budget!
Other online methods include FFA (Free For All) sites and traffic exchanges where you view other people's sites, in return for them viewing yours. This strikes me as a waste of time. I am trying to sell, not buy, so why sit wearily, clicking on other people's sites so that they can sit bored stiff clicking on my site? They probably never even see my site. With tabbed browsers the temptation is just to open the next tab to click on the advert, never reading the adverts.
These ideas are time-consuming and ineffective for a serious product launch.
Offline promotional methods include networking to swap cards at business clubs. Time-consuming, expensive and again in general, people are attending to sell, not to buy.
In contrast, article marketing targets people who have shown that they are interested in the topic your website targets. Choose the correct keywords and readers will be actively intending to buy, not sell.
The idea of article marketing is that you draft an article and submit it, with your website URL, to article directories from which publishers can copy content for newsletters etc so long as they publish your website details with your article. Then when interested parties read your article, they can click onto your website.
The article you have produced in an hour or so stays (theoretically) online forever and you can receive focused traffic from it in perpetuity.
For example, I submitted an article in October 2005 and 4 years later it is still generating traffic, with no extra effort, and had received 28,897 lifetime views, with 5,961 clicks through to my website. How much would that have cost using PPC? Another advantage is that the best article directories email you statistics showing the keywords on which your article is being found.
In my opinion article marketing has so many advantages over alternative methods that I cannot think of any reason why it would not be one of your marketing strategies.
Much of my success with article marketing was learned through trial and error. With a little free, or low cost, training I would have seen rewards much earlier.
No-Cost Website Leads For Your New Aromatherapy Venture, Over And Over Again
Free and continual website traffic must be the one thing all business owners covet. In fact there is such a simple solution to this that you will kick yourself if you are not already using it.
The SEO Benefits Of Article Marketing
Why do article marketing? For many Internet marketers, the SEO benefits of article marketing are immense. For one, it is probably the most cost effective, yet more powerful form of Internet marketing. Why is this?
How To Utilize Article Promotion Efficiently While Sustaining A Good Search-Engine Ranking?
It has become increasingly difficult to get to the top of the major search engines in recent years as search engines like Google and Yahoo have changed their criteria for how they rank websites.
Is Article Marketing Work A New Way For Marketing On The Internet? An Explanation
People often ask if article marketing is a new way to do internet marketing, but that is not exactly how things work. Article marketing is only one facet of internet marketing, and is not meant for complete replacement.
Effect Of Article Marketing On Website Traffic - A Brief Interpretation
Article marketing is an ideal way to improve your website traffic without expending too much energy. All you need to do is to write a few decent articles, and your traffic will increase significantly.
How The Ezarticlelink Will Save You Time, Money, And Stress
Ezarticlelink is back link building system that can help you build an unlimited number of quality and relevant backlinks to an unlimited number of websites through EzArticlelink network. It has all of the features you will ever need in building back links for your website.
Planning A Readable And Well Formatted Document Is An Essential Facet Of Mass Article Marketing - Or Reading On A Computer Screen Is Completely Different!
As with newspapers, there will be people who read them in their entirety, there will be those that read only the headlines and a synopsis. There will be people intending to read fully but get disgruntled because they may keep losing their place, losing the thread of the article and so on.
Article Distribution For The Highest Possible Amount Of Page Views
Submitting articles to the article directories is a time honored strategy for generating traffic. It has been used since the early days of the Internet and is still an effective traffic generation strategy even in our Web 2.0 times.
Article Marketing isn't a fast way to get started online, but it's a low-cost, no risk strategy anyone can adopt. First let's compare it with some different ways to get Internet visitors. Let's take the example of promoting a new shopping cart.
A traditional way of bringing visitors to your new site, taught by many on-line marketing courses, is to contact other website owners asking for a link exchange. This can be successful, but it's a slow process and you need to be careful who you target. For example, if I sell dog collars by mail order I may be happy to do a link exchange with someone who runs dog training classes, but not someone else selling dog collars.
Another method is posting on forums in your niche, with your URL in your signature. Also effective, but time-consuming.
In theory a Pay-Per-Click (PPC) campaign is easy to set up and you could see leads very quickly. In practice unless you're experienced at these campaigns, you can spend ages testing for the optimum settings and exhaust your budget without making a single sale. I did! And being cynical , I often wondered how many clicks were by my competitors, spending my budget!
Other online methods include FFA (Free For All) sites and traffic exchanges where you view other people's sites, in return for them viewing yours. This strikes me as a waste of time. I am trying to sell, not buy, so why sit wearily, clicking on other people's sites so that they can sit bored stiff clicking on my site? They probably never even see my site. With tabbed browsers the temptation is just to open the next tab to click on the advert, never reading the adverts.
These ideas are time-consuming and ineffective for a serious product launch.
Offline promotional methods include networking to swap cards at business clubs. Time-consuming, expensive and again in general, people are attending to sell, not to buy.
In contrast, article marketing targets people who have shown that they are interested in the topic your website targets. Choose the correct keywords and readers will be actively intending to buy, not sell.
The idea of article marketing is that you draft an article and submit it, with your website URL, to article directories from which publishers can copy content for newsletters etc so long as they publish your website details with your article. Then when interested parties read your article, they can click onto your website.
The article you have produced in an hour or so stays (theoretically) online forever and you can receive focused traffic from it in perpetuity.
For example, I submitted an article in October 2005 and 4 years later it is still generating traffic, with no extra effort, and had received 28,897 lifetime views, with 5,961 clicks through to my website. How much would that have cost using PPC? Another advantage is that the best article directories email you statistics showing the keywords on which your article is being found.
In my opinion article marketing has so many advantages over alternative methods that I cannot think of any reason why it would not be one of your marketing strategies.
Much of my success with article marketing was learned through trial and error. With a little free, or low cost, training I would have seen rewards much earlier.
No-Cost Website Leads For Your New Aromatherapy Venture, Over And Over Again
Free and continual website traffic must be the one thing all business owners covet. In fact there is such a simple solution to this that you will kick yourself if you are not already using it.
The SEO Benefits Of Article Marketing
Why do article marketing? For many Internet marketers, the SEO benefits of article marketing are immense. For one, it is probably the most cost effective, yet more powerful form of Internet marketing. Why is this?
How To Utilize Article Promotion Efficiently While Sustaining A Good Search-Engine Ranking?
It has become increasingly difficult to get to the top of the major search engines in recent years as search engines like Google and Yahoo have changed their criteria for how they rank websites.
Is Article Marketing Work A New Way For Marketing On The Internet? An Explanation
People often ask if article marketing is a new way to do internet marketing, but that is not exactly how things work. Article marketing is only one facet of internet marketing, and is not meant for complete replacement.
Effect Of Article Marketing On Website Traffic - A Brief Interpretation
Article marketing is an ideal way to improve your website traffic without expending too much energy. All you need to do is to write a few decent articles, and your traffic will increase significantly.
How The Ezarticlelink Will Save You Time, Money, And Stress
Ezarticlelink is back link building system that can help you build an unlimited number of quality and relevant backlinks to an unlimited number of websites through EzArticlelink network. It has all of the features you will ever need in building back links for your website.
Planning A Readable And Well Formatted Document Is An Essential Facet Of Mass Article Marketing - Or Reading On A Computer Screen Is Completely Different!
As with newspapers, there will be people who read them in their entirety, there will be those that read only the headlines and a synopsis. There will be people intending to read fully but get disgruntled because they may keep losing their place, losing the thread of the article and so on.
Article Distribution For The Highest Possible Amount Of Page Views
Submitting articles to the article directories is a time honored strategy for generating traffic. It has been used since the early days of the Internet and is still an effective traffic generation strategy even in our Web 2.0 times.